About Us

Welcome to Shop LC where our purpose is Delivering Joy 24/7/365. Whether you're shopping for beautiful jewelry, trendy new accessories, skincare products, home décor or more, you’ll love our products. Shop LC makes Austin, TX its home


Delivering Joy


Through the delivery of high quality, affordable products, made possible by our low cost direct sourcing, we change the world and touch people's lives one piece at a time!


To be the value leader in the electronic retailing of jewelry and lifestyle products.


Teamwork, Honesty, Commitment, Passion, Positive Attitude

What is Shop LC?

Formed in 2007, Shop LC was originally known as The Jewelry Channel (TJC). Shortly after the launch of TJC, the United States entered a recession, and sales declined. Fully expecting to liquidate merchandise and cease operations, TJC changed its name to Liquidation Channel.

However, instead of going out of business, we experienced steady growth and operated as Liquidation Channel from 2008 to 2016. In 2017, we decided to change our name to match what we offer our customers on a daily basis, the opportunity to shop Low Cost. Shop LC means Shop Low Cost!

Over the years, the Shop LC business model has evolved into an expansive shopping experience. Beyond jewelry and gemstones, precious metals and collectibles, Shop LC features handbags and fashion accessories, beauty essentials, the latest in cooking and kitchen supplies as well as luxurious, comfortable bedding and bath products for the whole family.

Non-Jewelry Product

Shop LC is committed to consumer education, bringing you the stories and product details you need for making informed purchasing decisions. We're devoted to bringing you great value with high quality at a low cost. We're passionate about our loyal customers. That's why we provide attentive, you-centric service and support, so you can shop happy with Shop LC. Your buyer's journey begins at the source and ends with 30 Day Easy Returns and the Lowest Price Guarantee. That’s how we’re Delivering Joy!

Delivering Joy to Our Community

We exist for Delivering Joy directly to our customers, employees, business partners, and the communities we serve.

Part of Delivering Joy is being able to offer products that might have otherwise been out of our customers reach. We work around the clock to provide products with amazing design and value in a way that is accessible to all Americans.

One For OneNo Kid Hungry

Shop LC gives back to communities around the world through our corporate social responsibility. Leading the way is our Your Purchase Feeds program. By partnering with groups like Akshaya Patra and No Kid Hungry, we are feeding children around the world. We also partner with local groups like Soldiers Angels to provide food and goodies to over 200 Veterans in Austin, Texas.


We hope you feel our commitment to Delivering Joy every time you shop with us.

About Shop LC

Shop LC is a member of Vaibhav Global, Ltd (VGL), a vertically integrated retailer of jewelry and lifestyle products. VGL manufactures many of the products found at Shop LC, and also operates in a traditional business-to-business model. The sister stations, The Jewellry Channel, is based out of London, UK and ShopLC Germany is based out of Germany. The two platforms offer the same amazing products to the customers across their respective countries.


Ready to love what you do? Visit our Careers Page for more information about currently open roles.