About Shop LC

Welcome to the Shop LC family where our purpose is to deliver joy daily, direct to you, 24/7/365. Whether you're shopping for beautiful jewelry, trendy new accessories, skincare products, home décor or more, we're confident we will deliver joy through our products.

Formed in 2007, Shop LC was originally known as The Jewelry Channel (TJC). Shortly after the launch of TJC, the U.S. entered a recession, and sales declined. Fully expecting to liquidate merchandise and cease operations, TJC changed its name to Liquidation Channel. However, instead of going out of business, the network experienced steady growth and has been operating as Liquidation Channel since 2008. In 2017, we decided to change our name to match what we offer our customers on a daily basis – the opportunity to shop "low cost."

Over the years, Shop LC's business model has evolved into a more expansive shopping experience. Beyond jewelry and gemstones, precious metals and collectibles, Shop LC features handbags and fashion accessories, beauty essentials, the latest in cooking and kitchen supplies as well as luxurious, comfortable bedding and bath products for the whole family.

"The rebrand to Shop LC is about evolution," said Kevin Lyons, president of Shop LC. "The company is clearly here to stay, and Shop LC is a name that accurately reflects our current business model and wide-ranging merchandise offerings. We're finding more ways to deliver joy."

Shop LC is committed to consumer education, bringing you the backstories and product details you need to make informed purchasing decisions. We're devoted to bringing you great value with high quality at a low cost. We're passionate about our loyal customers. That's why we provide attentive, you-centric service and support, so you can shop happy with Shop LC. Your buyer's journey begins at the source and ends with our 100% money-back guarantee – That's how we deliver joy!


When thinking of our purpose, the answer was simple. We exist to deliver joy whether its directly to our customers, employees, business partners, or within the communities we serve.

Part of delivering joy is being able to offer products that might have otherwise been out of reach for our customers before Shop LC. We work around the clock to provide products with amazing design and value in a way that is accessible to all Americans. We package and deliver our products efficiently, sell our products with a smile through our TV channel, and offer our widest range of products through ShopLC.com, our mobile app, and through a customer care agent. At every point of our business, we do our best at delivering joy to you so you can pass on that joy to your loved ones.

In addition, Shop LC gives back to communities around the world through our social works committee. Some of the recent work that we have done is partnering with Soldiers Angels to provide food and goodies to over 200 Veterans in Austin, Texas. With our parent company, we also have provided over 7 million meals to hungry children in India and other parts of the world to help give them a better life and deliver joy.

We hope you feel our commitment to delivering joy every time you shop with us.

— Your Shop LC Family