Forge the future with prestigious precision wrist watches. Famous for innovative designs and rooted with solid craftsmanship, each contemporary timepiece makes for a pitch-perfect, personal indulgence or an incredible gift to mark a special event. Be it analog or digital watches; their futuristic designs offer multi-functional features and impactful aesthetics with sleek curves and strong mechanical elements.


GENOA: The perfect combination of quality and functionality, GENOA watches help you stay connected without compromising on style. Powered by a Japanese quartz movement, the brilliant aesthetics and a rich harmony with genuine gemstones and stainless-steel backs make it an unmistakable grab. Standout in your workplace, gatherings, casual outings with GENOA watch and let the world envy you.

STRADA: Banish the grinding game of finding an elegant, yet statement-making watch with STRADA watches. Built-in with PC21S movement, stainless steel backs, and accents like Austrian crystals, STRADA watches will accompany your style stories for years to come. Enjoy the perfect combination of fine craftsmanship and cutting-edge technology with a highly durable and incredibly versatile timepiece in your wardrobe.

EON 1962: Make all the good times yours as you clasp on the brilliant EON 1962 watch, promising you unique design and uncompromised quality. Powered by Swiss movement, an EON 1962 watch features luxury-inspired designs in the form of custom-made dials, scratch-resistant sapphire crystals, stainless steel back, bands in sterling silver, genuine leather, gold plating, steel, and ceramic. Dazzle your wrist this watch, and rest assured that all eyes will be on you.


The watch diagram below outlines the essential elements in fine watches to build a basic understanding of their professional makeup. Understanding the anatomy of watches will help you in selecting the best one for you.


A small opening/ window in the dial that displays specific indications such as the date, day, or month.


The bezel is usually made of a metal. It is a ring around the crystal on the top portion of a watch to hold the glass in place.


A band of leather or rubber that holds the watch to the wrist. It must be non-metal to be considered a strap; a metal version is a bracelet.


The grooved knob on the border of the watch, used to set the time and calendar. On mechanical watches, it is also used to wind the mainspring.


Made of glass, plastic, mineral, or sapphire, a crystal is a transparent cover that protects the watch dial and reduces glare.


Indicators that move over the dial to point at the hour, minute or second. Watches generally have three hands to show the hours, minutes and seconds.


Sometimes referred to as arms, lugs are projections on the watch case that are used to secure the strap or bracelet to the watch case.



A device that sounds a signal at a proposed time.


A display that shows the time by using hands and a dial.


It refers to winding that occurs through motion on the wearer’s wrist, rather than through winding the watch manually. An automatic watch that is not worn for a couple of days will need to be wound again to get started again.


A small opening in the dial that displays specific information such as date, day, or month.


A device that is not affected by magnetic fields.



It refers to a bracelet or strap.


The heart of a mechanical watch movement. The mainspring provides the energy and the balance (coupled with the hairspring) swings to divide time into equal parts.


A tiny spring in a mechanical watch that returns the balance wheel to its neutral position.


A part of a mechanical watch that oscillates and divides time into equal portions.


The ring around the crystal on the top portion of a watch. It is usually made of metals such as gold, gold-plate, platinum or stainless steel. It holds the glass or crystal in place.


CALENDAR A feature that shows the day of the month, and often the day of the week. Some calendar watches show the date on sub-dials while others use a scale on the outside edge of the watch dial.

CALIBER It is the size or style of a watch movement.

CASE It protects the watch movement and gives an attractive appearance. Cases come in many shapes, round, square, oval, tonneau and rectangular.

CASEBACK The underside of a watch that lies against the skin. Some case backs are made of crystal allowing you to view the watch movement.

CHRONOGRAPH A time that can be started and stopped to time, and event.

CROWN A button, often fluted, on the outside of the watch case, used to wind the mainspring in mechanical watches. It is also used to set the time when pulled out and to set a watch calendar. A screw-down crown is used to make the watch more water resistant and to help keep out dust.

CRYSTAL It's a transparent cover that protects the watch dial. Crystals are made of glass, plastic or synthetic sapphire. Non-reflective coatings on some crystals prevent glare.

CYCLOPS A small lens on the crystal to magnify the date.


DAY-DATE A watch that indicates the days and dates of the week.

DAY/NIGHT INDICATOR A colored or shaded band on a world time watch, which shows the time zones that are in daylight and those in darkness.

DIAL A plate, with a metal base and visible through a crystal that carries a specific indication, such as the hours, minutes and sometimes seconds.

DIGITAL WATCH A watch that shows the time through a numerical display instead of via a dial and hands (analog watch).


ESCAPEMENT A device in a mechanical watch that controls the motion of the hands by controlling wheel rotation.

ETA The leading manufacturer in Switzerland for movements used in many Swiss brands.


FLY-BACK HAND In a chronograph, there is an additional second’s hand that moves with the second's hand and can be stopped independently and then made to catch up (“fly-back”) with the other continually moving seconds hand.


GASKET Most water-resistant watches are equipped with gaskets to seal the case-back, crystal, and crown from water infiltration. Gaskets should be checked every couple of years to maintain water resistance.

GEAR TRAIN A system of gears that transmit power from the mainspring to the escapement.

GERMAN SILVER Special alloy composed of copper, zinc, & 10% nickel. The nickel minimizes the oxidation of German silver and thus eliminates the need to electroplate and remain “untreated.”

GOLD PLATING An electrodeposited layer of gold with the thickness is measured in microns. “GP, HGE, GE” or any fraction after a number are stamps indicating gold plate.

GREENWICH MEAN TIME (GMT) The standard for which all other 23 time zones are based on is sometimes referred to as UTC.


HAND The indicator that moves over the dial to point at the hour, minute or second. Watches generally have three hands to show the hours, minutes and seconds. Hands can have very different shapes: pear, Breguet, sword, skeleton, baton, arrow, etc.

HOUR MARKERS Arabic numerals, Roman numerals or symbols placed around the dial to mark the hours.


JEWELS Sapphire or Rubies that reduce friction by acting as bearings for gears in a mechanical watch.


LUGS Sometimes referred to as horns, lugs are projections on the watch case. There is a spring bar between the lugs that are used to fix the strap or bracelet to the case.

LUMINESCENCE Luminescence refers to emitting rays of light. A luminescent material is deposited on numbers and hands to read the time in the dark.


MAINSPRING The mainspring is the driving flat-coiled spring of a watch that supplies power.

MANUFACTURE A watch company that uses at least one of its movements that has been manufactured in-house.

MILITARY TIME The time that is measured in 24-hour segments. (IE: 10 PM is referred to as 2200 hours).

MINERAL CRYSTALS The heat-hardened glass is about ten times harder than plastic. Extremely scratch resistant but must be replaced if they do scratch.

MECHANICAL MOVEMENT A mechanical movement is powered by a main-spring and works with the balance wheel.

MOVEMENT The inner mechanism of a watch that keeps time and powers the watch’s functions.


PERPETUAL CALENDAR A calendar complication that adjusts the watch’s calendar for the varying length of months as well as leap years.

PLASTIC CRYSTALS Plastic crystals are soft and flexible, so they resist small impacts, enabling surface scratches to be buffed out.

POWER RESERVE INDICATOR A feature of a mechanical watch that shows the remaining power in a watch movement, indicating the length of time until the timepiece will need to be wound again.


QUARTZ MOVEMENT A movement that is powered by a quartz crystal. The crystal oscillates to power the timepiece.

QUICK-SET Also referred to as Quick-Date, it is a mechanism to set the date directly to avoid having to turn the hands over 24 hours.


REGULATOR A part of the movement that makes time more accurate by regulating beats by speeding them up or slowing them down.

REPEATER A device that chimes the time upon depressing a slide lever.

RETROGRADE HAND A hand with a tip moving over a portion of the arc of a circle instead of an entire circle. When it reaches the end of its path, it instantly returns to its point of departure.

ROTOR Part of an automatic watch that winds the mainspring by constantly rotating.


SAPPHIRE CRYSTALS Sapphire crystals are 2-3 times harder than mineral glass and virtually scratch-proof. They are more brittle so are more likely to crack or shatter than mineral. Replacement cost is substantially higher than for mineral crystals.

SCREW BACK The back of the case has a thread so that it can be screwed into the case.

SCREW-DOWN CROWN A crown that screws down into the case to make the watch more water resistant and to help keep out dust.

SHOCK ABSORBER Resilient bearing in a watch that is intended to take up the shocks received by the balance staff and protect its delicate pivots from damage.

SHOCK -RESISTANCE A watch’s ability to withstand an impact equal to being dropped onto a wooden floor from a height of 3 feet.

SKELETON WATCH The case, dial and various parts of the movement have been cut away allowing the main component of the watch to be seen. A crystal is mounted on both the front and back of the watch.

SLIDE RULE A rotating bezel that can multiply or divide two numbers, convert miles/KM, convert exchange rates, etc. An example is a dollar to Euro converter to calculate the rate of descent or fuel consumption for pilots.

SMALL SECONDS DIAL The seconds are displayed by a hand in a small subsidiary dial and not from the center of the timepiece.

SPRING BAR A spring-loaded metal bar mounted between the case lugs (horns) used to attach a strap or bracelet.

STANDARD TIME The time that is kept locally in each of the time zones when it's not daylight-savings time.

STEM The shaft that connects to the movement’s winding mechanism. The crown is fitted on the opposite end.

STRAP A strip or band of leather or rubber that holds the watch to the wrist. It must be non-metal to be considered a strap; a metal version is referred to as a bracelet.

SUB-DIAL A small dial placed inside the main dial on a watch’s dial. Watches can have as many as four sub-dials (auxiliary dials). They give information not provided by the main watch dial such as chronographs, alarm, dual time zone, and calendar.

SWEEPING SECONDS HAND A second hand that is mounted in the center of the dial, instead of a sub-dial, and “sweeps” the entire dial of the watch.

SWISS MADE A watch can only be considered to be Swiss made if, (1) its movement is Swiss; (2) its movement is cased up in Switzerland and (3) the manufacturer carries out the final inspection in Switzerland.


TIME ZONES Time zones refer to the twenty-four regions or divisions of the globe.

TONGUE A tongue, or tang, is a movable metal piece in a buckle which penetrates the holes in a leather strap

TRITIUM A slightly radioactive substance that collects light and is used to allow the hands or hour markers to glow in the dark. The radiation is so low that there is no health risk. Watches bearing tritium must be marked as such, with the letter T on the dial near 6 o’clock.


UNI-DIRECTIONAL ROTATING BEZEL A bezel that indicates elapsed time often found on various watches. It moves only in a counter-clockwise direction. If a diver is timing his remaining air supply and knocks the bezel by mistake, it can just move in one direction so that the error will only be on the side of safety.


WATER RESISTANCE The ability of a watch to withstand (resist) splashes of water on the timepiece. It will indicate the depth that a watch can be worn underwater.

WHEEL Also referred to as a pinion, the wheel is a circular part that revolves around an axis to transmit power.

WINDING The winding is the action of tightening the mainspring of a watch. It is done by hand (turning the crown) or automatically (by the motion of the rotor).


A watch movement (also known as a “caliber”) is the engine of a watch that acts as the powerhouse to make the watch and its functions work. This internal mechanism inside the timepiece moves the hands and powers any complications such as a chronograph, annual calendar or a dual time zone.

Countless different movements are created by watch manufactures utilizing proprietary innovations, but each of these movements will fall into one of three categories—Quartz, Mechanical or Automatic.

QUARTZ MOVEMENT – They are very accurate and require minimal maintenance aside from battery replacements. They tend to be low cost since they are battery powered and have few moving parts.

Quartz Movements

MECHANICAL MOVEMENT – Especially found in luxury watches because of the level of quality and craftsmanship of mechanical movements. Skillfully created by expert watchmakers, these movements contain an intricate series of tiny components working together to power the timepiece.

mechanical movements

AUTOMATIC MOVEMENT – They are a mechanical watch that harnesses kinetic energy from the natural motion of the wearer's wrist.

Automatic Movement

An easy way to differentiate between them is by looking at the second hand. On a quartz watch, the second hand has the tick-tick motion that moves once per second while mechanical watches have a smooth, sweeping seconds motion. While mechanic watches tend to be comparatively delicate and slim in shape, automatic models are usually thicker because of the additional rotors.


watch complication

A watch complication is any function that exists in addition to telling time. The more complexities that exist in a watch make it more difficult to design and create because many additional elements are built into the standard movement. They include:

DATE COMPLICATION – A date complication is when the date is displayed on the watch, and it is the simplest complication that exists on a watch. The date function must be manually adjusted at the end of 30-day months as well as at the end of February to ensure the proper date is displayed.

CALENDAR COMPLICATIONS - Most watches that contain a calendar function require constant adjustment to ensure the correct date is displayed. These watches will reset after completing 31 days 24-hour cycles, representing a full month.

CHRONOGRAPH COMPLICATIONS - A chronograph is a complication that describes the timing functions of a timepiece, known more commonly as a stopwatch. It allows the wearer to measure intervals of time without affecting the normal time-telling function of the watch.

DUAL TIME ZONE COMPLICATIONS - These timepieces are extremely functional because they enable the wearer to quickly adjust and understand time while traveling. Watches with GMT functionality displays time in two or more time zones.

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