Why Choose Shop LC?
👤 2.1 Million+ Happy Customers
🔓 100% Secure Checkout
💰 Lowest Price Guarantee
↩ī¸ No Reserve Price
👤 2.1 Million+ Happy Customers
🔓 100% Secure Checkout
💰 Lowest Price Guarantee
↩ī¸ No Reserve Price
👤2.1 Million+ Happy Customers
🔓 100% Secure Checkout
💰 Lowest Price Guarantee
↩ī¸ No Reserve Price
💍

Sheila H. won Sterling Silver Ring for $4 — retail $80

❤ī¸

Susan S. won Ruby Ring for $22 — retail $300

✨

Tamarie Y. won Gold Bracelet for $17 — retail $240

💚

Natasha P. won Sapphire Ring for $11 — retail $150

💛

Kari B. won Diamond Necklace for $6 — retail $120

💍

Sheila H. won Sterling Silver Ring for $4 — retail $80

❤ī¸

Susan S. won Ruby Ring for $22 — retail $300

✨

Tamarie Y. won Gold Bracelet for $17 — retail $240

💚

Natasha P. won Sapphire Ring for $11 — retail $150

💛

Kari B. won Diamond Necklace for $6 — retail $120

● 10,000+ auctions live now 2,500+ bidders online
Special offers - Limited inventory

You've been overpaying for jewelry! That ends today.

One of the world's largest jewelry manufacturers is liquidating their TV shopping overstock, every piece starts at $1. No reserves. No hidden fees.

D

"Won a sapphire ring for $4. The appraisal said $312. I'm hooked."

— Diane R., verified buyer · Tampa, FL
Savings Upto 99%
All Starts at $1
No Reserve Price
Saving 87%
Travis W.
won for just $45!
Saving 91%
Deborah W.
won for just $25!
Saving 94%
Rebecca D.
won for just $8!
Saving 94%
SR D.
won for just $8!
Saving 93%
Tamarie Y.
won for just $17!
Saving 92%
Laurie G.
won for just $13!
Saving 92%
Lori K.
won for just $28!
Saving 93%
Cindy C.
won for just $20!
Saving 91%
Elizabeth S.
won for just $11!
Saving 91%
Lori K.
won for just $26!
Saving 92%
Lisa L.
won for just $9!
Saving 93%
Marilyn H.
won for just $8!
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Bids Start at $1

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LIVE AUCTIONS DAILY

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FREE SHIPPING ON FIRST ORDER | CODE: FREESHIP

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NO RESERVE PRICE

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BROADCASTING FROM AUSTIN SINCE 2007

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Register for Free

âœĻ

Bids Start at $1

âœĻ

LIVE AUCTIONS DAILY

âœĻ

FREE SHIPPING ON FIRST ORDER | CODE: FREESHIP

âœĻ

NO RESERVE PRICE

💍

BROADCASTING FROM AUSTIN SINCE 2007

âœĻ LIVE NOW âœĻ

âœĻ Featured Items, All Starting at $1 âœĻ

Every category. Every gemstone. Every metal. Bid wars start now, not at retail.

Sapphire Ring
Sapphire Ring
Sapphire Ring
Sapphire Ring
Sapphire Ring
Sapphire Ring
Sapphire Ring
See all $1 auctions
âœĻ WHO WE ACTUALLY ARE âœĻ

We don't just sell jewelry — we make it.

ShopLC is the US arm of Vaibhav Global, India - the same stock exchange listed manufacturer that supplied QVC, Macy's, Fred Myers, Walmart. Same gemstones, Same factory floor. Without the brand tax.

— BY THE NUMBERS —
65 Million
U.S. households served
19+ yrs
On air since 2007
20,000+
Boxes shipped daily
65%
Vertically integrated
💡 Did you know?

The gemstone in that $399 retail ring? We cut it. The metal setting? We cast it. The gift box it comes in? We made it.

Got it — show me the auctions

How other jewelry channels really work:

Department Stores

  • 4 layers of markup before you see it
  • Showroom, commissions, ads all built in
  • "Sale" prices set 6 months in advance

Online Wholesalers

  • No certification, no proof
  • Photos beat reality every time
  • No US warranty or returns support

Other "Online Auctions"

Most online auction sites act like the middlemen they claim to replace. Hidden reserves on every lot, suspicious last-minute bidding wars, and stock photos that don't match what arrives in the box.

To get a real deal, you need a real auction — run by the people who actually make the jewelry.

  • Hidden reserves quietly raise your bid
  • No real manufacturer behind listings
  • No US-based customer service
See how a real auction works