You've been overpaying for jewelry! That ends today.
One of the world's largest jewelry manufacturers is liquidating their TV shopping overstock, every piece starts at $1. No reserves. No hidden fees.
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"Won a sapphire ring for $4. The appraisal said $312. I'm hooked."
â Diane R., verified buyer ¡ Tampa, FL
Savings Upto 99%
All Starts at $1
No Reserve PriceSaving 87%
Travis W.
won for just $45!
Saving 91%
Deborah W.
won for just $25!
Saving 94%
Rebecca D.
won for just $8!
Saving 94%
SR D.
won for just $8!
Saving 93%
Tamarie Y.
won for just $17!
Saving 92%
Laurie G.
won for just $13!
Saving 92%
Lori K.
won for just $28!
Saving 93%
Cindy C.
won for just $20!
Saving 91%
Elizabeth S.
won for just $11!
Saving 91%
Lori K.
won for just $26!
Saving 92%
Lisa L.
won for just $9!
Saving 93%
Marilyn H.
won for just $8!
âĻ LIVE NOW âĻ
âĻ Featured Items, All Starting at $1 âĻ
Every category. Every gemstone. Every metal. Bid wars start now, not at retail.
Meet ShopLC Live Auctions
The honest way to win fine items from $1
ShopLC combines real manufacturer pricing with the simplicity of a live no-reserve auction â broadcast from Austin, Texas since 2007.
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Live, no-reserve auctionsEvery auction is real. Every bid is real. If you're the highest bidder when the timer hits zero â even at $1 â it ships, no questions. -
Direct from the manufacturerWe make the jewelry â we don't buy it wholesale. Cuts out 4 middlemen and roughly 80% of the markup you'd pay at retail. -
The Largest Live TV Jewelry RetailerBringing hundreds of new designs to TV every day. Limited remaining pieces that canât make it on air are liquidated through these auctions.
â Live now: 10,000+ auctions|Bidders online: 2,500+
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â All Starts at $1â Savings Upto 99%
Three steps. 60 seconds. Real jewelry won.
How It Works â From Sign-Up to Doorstep
No bidding rituals, no auction-house gatekeeping. Just register, place your bid, and let the box arrive at your door. Most members win their first piece in under a week.
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1
Register Free
Create your account in less than a minute securely.
2
Browse Live
Explore hundreds of continuous live ongoing daily auctions.
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Place Your Bid
Bids start at $1. Increment at your own comfort speed.
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Win & Ship
Secure the winning bid and get it delivered directly.
â Live now: 10,000+ auctions|Bidders online: 2,500+
â All Starts at $1â Savings Upto 99%
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2 million+ auctions won (and counting)
Don't Take Our Word for It â Watch Theirs
See why customers love shopping with usâstraight from their own experiences.
â Live now: 10,000+ auctions|Bidders online: 2,500+
â All Starts at $1â Savings Upto 99%
FREQUENTLY ASKED QUESTIONS
We know what you're thinking. Here are honest answers.
REAL WINS. REAL PEOPLE.
Here's what customers won this week:
LIVE DATA
Actual auction closes â real customers, real prices, real savings.
âą 847 auctions ending in next few minutes
Sheila H.
Sterling Silver Ring, 925 Silver
$4$80
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Susan S.
Ruby Ring
$22$300
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Tamarie Y.
Gold Bracelet
$17$240
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Judy A.
Diamond Pendant
$1$59.99
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Natasha P.
Sapphire Ring
$11$150
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Kari B.
Diamond Necklace
$6$120
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C A Phillips
Spinel Ring
$17$230
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Celeste A.
Link Bracelet
$2$79.99
â Live now: 10,000+ auctions|Bidders online: 2,500+
â All Starts at $1â Savings Upto 99%
âĻ WHO WE ACTUALLY ARE âĻ
We don't just sell jewelry â we make it.
ShopLC is the US arm of Vaibhav Global, India - the same stock exchange listed manufacturer that supplied QVC, Macy's, Fred Myers, Walmart. Same gemstones, Same factory floor. Without the brand tax.
â BY THE NUMBERS â
65 Million
U.S. households served
19+ yrs
On air since 2007
20,000+
Boxes shipped daily
65%
Vertically integrated
đĄ Did you know?
The gemstone in that $399 retail ring? We cut it. The metal setting? We cast it. The gift box it comes in? We made it.
The Hidden Tax on Fine Jewelry â
One You Won't Pay Here
If you've ever paused at a jewelry counter, flipped the price tag, and quietly walked away â you're not the problem. The average household overpays $1,400 a year on jewelry â not because they're careless, but because the retail supply chain quietly raises every price along the way.
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$1,400/year
Average household overpays on jewelry markup
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70Âĸ of every $1
Of retail jewelry price goes to middlemen â not the maker
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8Ã retail markup
Standard margin on fine jewelry in department stores
đĄ Did you know?
Every time you buy at retail, you're paying for the chandelier in the showroom, the salesperson on commission, the four-month inventory hold, and the magazine ad.
How other jewelry channels really work:
Department Stores
- 4 layers of markup before you see it
- Showroom, commissions, ads all built in
- "Sale" prices set 6 months in advance
Online Wholesalers
- No certification, no proof
- Photos beat reality every time
- No US warranty or returns support
Other "Online Auctions"
Most online auction sites act like the middlemen they claim to replace. Hidden reserves on every lot, suspicious last-minute bidding wars, and stock photos that don't match what arrives in the box.
To get a real deal, you need a real auction â run by the people who actually make the jewelry.
- Hidden reserves quietly raise your bid
- No real manufacturer behind listings
- No US-based customer service
YOUR PURCHASE FEEDS
Every Purchase You Make Feeds a Child in Need.
Shop LC is proud to be part of Vaibhav Global Ltd.'s One for One Meal Program â one of the most meaningful giving initiatives in retail.
For every product purchased, a meal is donated to a child in need. Since 2017, Shop LC and VGL have donated more than 50 million meals.
50M+
MEALS DONATED1:1
1 PURCHASE = 1 MEAL2
COUNTRIES
DON'T LET THIS ROUND GO WITHOUT YOU
Your next piece of real jewelry is about to be won. It might as well be you.
31,261 auctions live right now. Free to join. Free to watch. Free to bid. The only thing that costs you is missing it.
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