The Zero-Markup
Diamond Store

Real diamonds. Certified quality. Honest pricing — no retail markups, ever.

Everyday Zero-Markup Pricing
diamond
Bigger Carat for Your Budget
diamond
Certified Lab-Grown Diamonds
diamond
Everyday Zero-Markup Pricing
diamond
Bigger Carat for Your Budget
diamond
Certified Lab-Grown Diamonds
diamond

We apologize! Currently, we are unable to ship Life Style products to Canada.

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This product is out of stock and could not be added to your wishlist.

Why Our Prices Are Lower - and Why They Stay That Way

The diamond industry was built on markups. We weren’t.

We price our diamonds the way they should be priced - based on quality, craftsmanship, and carat weight, not inflated retail formulas. Here’s how our model keeps your cost honest, every day:

Traditional Jewelers
  • Retail markups often 5-10 x
  • Designer premiums built into the base price
  • Multiple middlemen adding cost
  • Mined-diamond supply chain inflation
  • You're playing for branding - not brilliance
Shop LC - The Zero-Markup Diamond Store
  • Zero retail markups,every day
  • Direct-from-source lab-grown diamonds
  • More carat,less cost
  • Transparent, comparison-ready pricing
  • Certified quality included

Other Online Diamond Stores
  • Moderate markups hidden in "sale" pricing
  • High marketing and agency overhead
  • Limited stock = higher per-unit cost
  • Add-on fees for packaging, warranty, shipping
  • Prices look better - until checkout
Product Detail
Real Shoppers. Real Diamonds. Real Savings.

This is absolutely beautiful. It reminds me of a local Austin, Texas designer but without the high price. I've received compliments and I love to wear the piece.

- Deborah B.

I love my diamond bracelet! I always wanted a diamond tennis bracelet and now thanks to shoplc i have 2 3kt bracelets. And the diamonds are beautiful and sparkling. I love lab grown diamonds!. I show them off every chance I get.

- Teneshila J.

I love this ring. It is gorgeous and the diamond is very clean with all of the colors shining bright and is much clearer than my regular diamonds. I will be buying more lab created diamonds in the future!!

- Cindy M.
Jacket Earring Pear

Shop With Confidence

Jacket Earring USPS
Free Standard Shipping

Fast delivery, insured every step of the way.

Jacket Earring USPS
30-Day Free Returns

No stress. No complicated processes.

Jacket Earring USPS
Certificate of Authenticity Included

Every diamond comes with verified details.

Jacket Earring USPS
Lowest Price Guaranteed

If you find the same piece for less, we’ll match it.