Label for products or activities that do not harm or kill animals anywhere in the world.
A lifestyle word that basically refers to a business, brand or company that is aware of the impact it has on its surrounding environment. The word conscious can also be used to describe consumers.
Positions the brand as one of the essential components that makes it worth purchasing. Ingredients are key to a great product.
Paraben-free cosmetics are safer to use than other products as they use some kind of preservatives to make their products last longer. This term is meant to let consumers know that these harmful chemicals aren't a part of the product formula.
Natural ingredients include plant, animal, mineral or microbial ingredients. Such ingredients may be directly extracted, or they may be the result of naturally occurring biological processes.
Refers to anything that's free of animal products such as meat, fish, dairy, eggs, wool, leather, honey, etc.
Sulfates are chemicals used as cleansing agents. The purpose of these sulfates is to create a lathering effect to remove oil and dirt from your hair.
The known downside of is that they can also strip natural oils from the scalp and hair which can make hair dry and brittle, and if you scalp is sensitive, sulfates can cause irritation like redness, dryness, and itching.
Sulfate-free cleansers maintain the natural oils on the scalp and hair, which ultimately leaves your hair with more moisture.
A product that 'has been created without the use of any potentially toxic, carcinogenic, or poisonous ingredients that could be questionable in safety.